[ MACROSCOPIC ]

[ Capsule Collection ]

The macroscopic capsule was built around a fictional art gallery. As our introduction into luxury gems, we wanted to frame the pendant as something rare, studied, and intentionally presented. Rather than relying on a single image, the campaign used mixed media to build a larger visual system around the piece.

Referencing the advertising work of Charles and Ray Eames, the campaign combined photography, 3D rendering, scanner art, and vector graphics. Each medium offered a different way of looking at the pendant, allowing it to move between object, artifact, and image. The result was a campaign that felt closer to an exhibition than a traditional jewelry release.

At the center of this world is the ECLAT WISHBONE PENDANT, a reinterpretation of one of our foundational forms. It carries the familiar wishbone silhouette, but replaces the engraved stars of the Astre with lab 16 carat V.S.–V.V.S. grade diamonds. A higher amount of silver was used to support the gem setting, giving the piece a stronger presence while preserving the original form.

This marks a shift in materiality for LUMIYRE. Light has always been central to the brand, and here that idea becomes more direct. The medium is the message: a familiar form elevated through diamonds, presented through a campaign built on display, documentation, and visual interpretation.